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Where in New England is Nelia Claudino? The Case Study

How It Started

This campaign began the moment someone told me they were “stalking” me on social media—not in a creepy way, but because they were genuinely curious about where I’d end up next. “I’m always wondering where you are now,” they said.
That comment stuck with me.
It made me realize that my travels, creative work, and spontaneous stops were forming a story—one that people were following, even if quietly. So I decided to turn that curiosity into a campaign: a playful, poetic, visual game that celebrates movement, place, and art.

The Idea

Where in New England is Nelia Claudino? is part scavenger hunt, part travel diary, part love letter to New England.


Each post offers a riddle or rhyming clue, paired with a photo or video I’ve taken on location—anything from festivals to farms, bookstores to beaches, art galleries to dance halls.

But it’s not just about where I am—it’s about the people and places that make it special.


That’s why I tag and spotlight local businesses, artists, makers, and community spaces along the way. It’s my way of saying thank you, and helping others discover what makes New England shine.

Purpose

  • Spark curiosity and interaction through creative storytelling
  • Document my creative and professional travels across New England
  • Celebrate and amplify local businesses and artists
  • Build connection through art, voice, and place

Visual and Creative Style

  • Real light, real color, real moments
  • Rhyming captions or poetic clues to tease the location
  • A mix of mystery, joy, and heart
  • My red hat might make an appearance—if you can spot it

Audience

  • Creatives, educators, students
  • Local explorers and fellow wanderers
  • New Englanders who love their communities
  • Anyone who’s ever asked, “Where are you now?”
     

Voice

Honest. Playful. A little poetic. Always curious.
It’s me—sharing how I see the world and inviting 

others to explore alongside me.

Business & Community Impact

This campaign is also a platform to highlight the people and places I encounter.

When I visit a shop, attend an event, or meet an artist—I tag them, feature their space, and use storytelling to connect their work to mine. It’s part visibility, part appreciation, and all about amplifying local voices. 

Success

Success Looks Like

Metrics (First 90 Days or Less)

Metrics (First 90 Days or Less)

  • A growing audience who engages, guesses, and shares
  • A visual archive of New England told through my creative lens
  • Tangible impact for small businesses and creators I spotlight
  • Deeper connections with the places and people that inspire my work

Metrics (First 90 Days or Less)

Metrics (First 90 Days or Less)

Metrics (First 90 Days or Less)

  • Facebook (90 Day Data)
  • 16K Views, Increase 123%
  • Reach 4.1K, increase 276%
  • 600 Content Interactions, Increase 245%

Instagram

  • 8.5K Views, Increase by 21%
  •  Reach, (Stories) increaesd 5.9%
  • 229 Content Interactions, Increase 108%

TikTok (60 Days)

  • 2037 Views, increased 199%
  • 15 Profile views, increased 200%

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